Profit operating system for marketplace sellers

Maximize Your Marketplace Profits

Leverage AI to track and optimize SKU profits across Shopee, Lazada, and TikTok Shop. Reconcile fees, ad campaigns, refunds, and costs before margin leaks grow.

3marketplaces
SKUprofit engine
Dailyscheduled sync
AImargin actions
MarginIQ Profit Command CenterSync healthy
All storesTikTok ShopShopeeLazada
Last 30 days
Gross revenue
RM42,150
Service fee review
Net profit
RM3,709
8.8% margin
Fee leakage
RM1,240
Needs review
Loss SKUs
2
Pause or reprice
Revenue vs net profitDaily
SKU action queue18 actions
SKUMarginStatus
CASE14-PRO-TT41.2%Scale
ABC-SH-1238.8%Reprice
FITMAT-M-LAZ-36.6%Pause
LED-STRIP-5M14.3%Fee review
CASE14-PRO-TT is profitable after fees and refunds. Increase creator budget by 15%, but keep refund rate below 4% before scaling further.
Core Architecture

6 Pillars of Profit Intelligence

A comprehensive profit operating system designed to isolate leaks, forecast scaling potential, and optimize your marketplace margins.

Pillar 01

Profit Leak Detective

Automatically audits 12 margin factors including platform fees, ad spend, cogs, and return costs to isolate cash leakage.

Live Metric Preview
Estimated Leak RecoveryRM2,342 / mo
Pillar 02

AI CEO Briefing

A daily compiled narrative explaining overall performance highlights, biggest daily profit threats, and exact recommendations.

Live Metric Preview
Daily Action Queue3 Priority Steps
Pillar 03

Affiliate Profit Score

Ranks marketing partners and creators by real net yield contribution, warning you of profit-draining influencer campaigns.

Live Metric Preview
Top Affiliate Score92 ROI Score
Pillar 04

AI Profit Copilot Chat

Ask anything about ad efficiency ratios, Shopee fees, Lazada return rates, and receive dynamic, context-aware answers.

Live Metric Preview
System Response Time< 1.5s Latency
Pillar 05

Marketplace Health Index

Blended score (0-100) combining overall gross revenue margins, return rates, and ad spend efficiency checkmarks.

Live Metric Preview
Overall Health Score86 / 100
Pillar 06

AI Profit Growth Engine

Find hidden winner SKUs, predict 30-day revenue/profit yields, and execute custom scaling plans with automated opportunity detection.

Live Metric Preview
Hidden Winner Yield+RM14,850 / mo
Localized marketplace intelligence

Profit analytics built for Southeast Asia and Australia seller workflows.

MarginIQ localizes profit reporting around the marketplace workflows sellers actually use in Malaysia, Singapore, Indonesia, Thailand, Australia, and nearby regional markets.

Default currenciesMYR, SGD, IDR, THB, AUD
Marketplace focusShopee, Lazada, TikTok
MalaysiaMYR

Shopee Malaysia and TikTok Shop profit tracking

Track MYR gross revenue, platform fees, refunds, ads, COGS, and packaging costs so Malaysian sellers can see real SKU net profit before scaling campaigns.

Local workflow

Campaign margin reviews, bundle repricing, creator payout checks

SST-aware fee assumptions
MYR cost inputs
Refund reason tracking
SingaporeSGD

Multi-store margin reporting for Singapore sellers

Use SGD reporting to compare Shopee, Lazada, and TikTok Shop performance by store, marketplace, and product status without spreadsheet reconciliation.

Local workflow

Cross-border fee checks, premium SKU monitoring, store-level margin reviews

SGD reporting
Cross-store comparison
High refund alerts
IndonesiaIDR

Lazada and TikTok campaign margin checks

Monitor refund pressure, affiliate payouts, and marketplace fees in one operating view so high-volume Southeast Asia sellers can find margin leaks faster.

Local workflow

Affiliate ROI checks, refund pressure reviews, warehouse cost allocation

IDR reporting
Affiliate fee split
Return cost monitoring
ThailandTHB

Profit checks for regional expansion teams

Compare marketplace fee pressure, shipping cost assumptions, and campaign profitability before moving winning SKUs into another Southeast Asia market.

Local workflow

Market launch planning, SKU margin floors, localized cost assumptions

THB planning
Launch margin floor
Shipping cost review
AustraliaAUD

AUD margin reporting for Australian ecommerce teams

Track AUD revenue, discounts, marketplace charges, refunds, ad spend, product cost, and packaging cost so Australia-based sellers can protect SKU margin before scaling domestic or cross-border channels.

Local workflow

GST-aware pricing reviews, channel expansion planning, SKU contribution checks

AUD reporting
GST-ready assumptions
Cross-border cost checks
Seller proof points

Trust signals grounded in marketplace decisions.

These operator scenarios show the decision quality MarginIQ is designed to create: find margin leaks, localize cost assumptions, and act before revenue masks profit loss.

12profit factors audited
3marketplace providers
4regional currencies
DailyAI action queue
Malaysia beauty seller

Repriced a high-volume bundle before fees erased the upside

"MarginIQ showed the bundle was selling well but sitting under our margin floor after service fees and creator payouts. We repriced before increasing campaign spend."

8.8% to 13.6%margin scenario after repricing
Shopee service fee audit
RM3.20 recommended price move
Creator budget held until margin recovered
Singapore home goods team

Separated real profit from revenue across three stores

"The team could compare Shopee, Lazada, and TikTok Shop without rebuilding spreadsheets every week. Refund-heavy SKUs moved into a fix queue first."

18 SKUsprioritized for reprice or pause
SGD reporting view
Refund pressure by product
Store-level profit comparison
Indonesia TikTok Shop operator

Scaled creator campaigns only where contribution margin stayed healthy

"Affiliate payouts looked expensive until we reconciled them against true SKU margin. The profitable campaign stayed active with a clear refund guardrail."

41.2%tracked contribution margin
Affiliate payout reconciliation
Refund guardrail below 4%
Inventory watchlist for winning SKU
Marketplace profit guides

A content hub for fee audits, refund risk, and campaign margin strategy.

Practical guides give sellers an ongoing reason to return while strengthening MarginIQ's authority around marketplace profit operations.

Open resource hub
Fee audit6 min read

Marketplace fee audit checklist for Shopee, Lazada, and TikTok Shop sellers

A practical workflow for checking commissions, transaction fees, service fees, payment fees, shipping charges, and affiliate payouts before they distort SKU profit.

Updated 2026-06-08
Read guide
Refunds5 min read

How to spot refund-driven margin risk before a campaign scales

Use refund percentage, reason codes, return shipping, and product cost assumptions to decide whether to fix, reprice, or pause a SKU.

Updated 2026-06-08
Read guide
Growth7 min read

Set campaign margin floors for affiliate and live-shopping spend

A repeatable way to define ad spend and creator payout limits so high-revenue campaigns still protect net profit.

Updated 2026-06-08
Read guide
Auto walkthrough

Connect a store without guessing what happens next.

A self-running product preview shows the setup, data sync, and profit results before sellers open the dashboard.

Connection previewStep 01 running
Step 01

Choose Shopee, Lazada, or TikTok Shop.

Sellers start from a simple connection screen with clear status, health, and sync actions for every channel.

S

Shopee

Disconnected

L

Lazada

Disconnected

T

TikTok Shop

Connected

Marketplace Checks

Find what is reducing your margin.

Preview common profit problems across Shopee, Lazada, and TikTok Shop before they become expensive.

Shopee

Service fee leakage detected

Price review
Unreconciled service fees
RM1,240

ABC-SH-123 has strong sales volume but only 8.8% margin after service and commission fees.

Recommended actions
Increase listing price by RM3.20
Audit service fee assumptions
Keep ads capped until margin is above 12%

Auto order: Shopee to Lazada to TikTok Shop, then repeats. Each channel stays active for 5 seconds.

Give every SKU a clear profit decision.

Connect marketplaces, sync orders and fees, add costs, then let MarginIQ show what to scale, fix, or pause before margin leaks grow.

Request a Demo

Review your marketplace margin workflow with MarginIQ.

Send a few details about your stores and we will follow up with a focused walkthrough for SKU profit, fee leakage, refund risk, and campaign margin decisions.

20 minoperator walkthrough
3 channelsShopee, Lazada, TikTok
SKU focusmargin decisions
Pricing

Simple monthly plans for marketplace sellers.

Every account starts with a 14-day free trial. Choose the plan that matches your store count and marketplace coverage.

Starter

For solo sellers validating profitability on one store.

RM99/month

  • 1 store
  • Shopee integration
  • SKU profit engine
  • Basic sync center

Growth

For teams scaling across more stores with AI guidance.

Popular

RM299/month

  • 5 stores
  • Shopee + TikTok
  • AI insights
  • Priority sync queue

Pro

For high-volume operators needing all channels and analytics.

RM699/month

  • Unlimited stores
  • Shopee + TikTok + Lazada
  • Advanced analytics
  • Dedicated billing support
Frequently Asked Questions

Profit Intelligence FAQ

Got questions about MarginIQ? Find answers to the most common queries regarding marketplace syncs, profit models, and security.

What is MarginIQ?

MarginIQ is an AI profit intelligence platform for marketplace sellers. It calculates SKU-level profit after marketplace fees, refunds, seller discounts, ad spend, product cost, and packaging cost.

Which marketplaces does MarginIQ support?

MarginIQ is built for TikTok Shop, Shopee, and Lazada sellers. The MVP includes mock marketplace clients and a provider architecture ready for real API credential exchange.

Does MarginIQ support Malaysia, Southeast Asia, and Australia sellers?

Yes. MarginIQ is designed for Southeast Asia marketplace sellers and Australia-based ecommerce operators, with MYR, SGD, USD, IDR, THB, and AUD reporting options for domestic and cross-border profit reporting.

How does MarginIQ identify hidden marketplace fee leaks?

MarginIQ connects marketplace data with a profit engine that audits commissions, service fees, payment fees, shipping costs, discounts, refunds, ad spend, COGS, and packaging costs.

How does the subscription work?

Every account starts with a 14-day free trial. Monthly plans scale by store count, marketplace coverage, sync frequency, and access to AI insights.

Is it safe to connect official marketplace credentials?

Marketplace credentials stay server-side. OAuth tokens and API credentials are encrypted and processed through backend sync jobs rather than exposed in the browser.

What AI model powers the briefings?

MarginIQ uses a server-side OpenAI-compatible AI configuration by default, currently set to gpt-5-nano, with a local rule-based fallback for deterministic profit recommendations.