True SKU profit for marketplace sellers.
MarginIQ connects TikTok Shop, Shopee, and Lazada data, layers in product costs, and turns fees, refunds, and ad spend into clear margin decisions.
Profit command center
Northstar Commerce
Gross revenue
RM 83,650
+14.8% vs prior period
Net profit
RM 17,327
+8.1% vs prior period
Profit margin
20.7%
-2.4 pts vs prior period
Marketplace fees
RM 21,163
25.3% vs prior period
Revenue vs profit
Last 7 synced days
SKU profitability
Sorted by margin action
CASE14-PRO
TikTok Shop · 41.2% margin
RM 4,280
Growth
ABC123
Shopee · 8.8% margin
RM 612
Low margin
FITMAT-M
Lazada · -36.6% margin
-RM 348
Losing
LED-STRIP-5M
Shopee · 14.3% margin
RM 1,180
Fee review
AI recommendation
FITMAT-M has strong volume but is losing money after fees, refunds, and ads. Pause campaigns or increase price by RM3.20 before scaling.
Platform
Built for operating profit, not vanity revenue.
Connect stores
API-first connection flows for Shopee, Lazada, and TikTok Shop with mock adapters ready to swap for production OAuth.
Sync operating data
Normalize products, orders, fees, refunds, and settlements into one marketplace-neutral profit model.
Add cost inputs
Maintain product and packaging cost per SKU, then recalculate margin immediately as assumptions change.
Act on margin signals
Rules detect losing SKUs, fee leakage, refund risk, ad spend pressure, and growth candidates before AI summarizes the action.
Margin workflow
From store sync to exact SKU action.
The MVP keeps marketplace sync, profit calculation, and AI insight generation separate so real APIs can replace mock clients without rewriting the financial logic.
Connect Shopee, Lazada, and TikTok Shop stores through server-side provider modules.
Sync products, order items, fee lines, refunds, and settlements into normalized Postgres tables.
Enter product and packaging cost, then recalculate true net profit per SKU.
Review rule-based findings and AI summaries for price, spend, refund, and fee actions.
Designed for Supabase Auth, RLS, encrypted token storage, and provider modules that can replace mock clients with real Shopee, Lazada, and TikTok Shop APIs.