Marketplace profit guides

Practical playbooks for protecting SKU profit.

MarginIQ publishes operator-focused guides for Shopee, Lazada, and TikTok Shop sellers who need clearer decisions around fee leakage, refund pressure, product cost, and campaign spend.

Fee Audit

Commission and service fees
Payment and transaction fees
Shipping and affiliate fee allocation

Refund Risk

Refund percentage by SKU
Return shipping impact
Reason-code review cadence

Campaign Margin

Ad spend percentage
Creator payout limits
Margin floors before scaling
Fee audit6 min read

Marketplace fee audit checklist for Shopee, Lazada, and TikTok Shop sellers

A practical workflow for checking commissions, transaction fees, service fees, payment fees, shipping charges, and affiliate payouts before they distort SKU profit.

Updated 2026-06-08

Finance operators and marketplace founders

Start with actual settled marketplace data, not revenue screenshots.
Include fees, refunds, discounts, ad spend, COGS, and packaging cost in every SKU review.
Turn each issue into a clear action: scale, reprice, pause, or audit.
Refunds5 min read

How to spot refund-driven margin risk before a campaign scales

Use refund percentage, reason codes, return shipping, and product cost assumptions to decide whether to fix, reprice, or pause a SKU.

Updated 2026-06-08

Ops teams managing fast-moving SKUs

Start with actual settled marketplace data, not revenue screenshots.
Include fees, refunds, discounts, ad spend, COGS, and packaging cost in every SKU review.
Turn each issue into a clear action: scale, reprice, pause, or audit.
Growth7 min read

Set campaign margin floors for affiliate and live-shopping spend

A repeatable way to define ad spend and creator payout limits so high-revenue campaigns still protect net profit.

Updated 2026-06-08

TikTok Shop and marketplace growth teams

Start with actual settled marketplace data, not revenue screenshots.
Include fees, refunds, discounts, ad spend, COGS, and packaging cost in every SKU review.
Turn each issue into a clear action: scale, reprice, pause, or audit.

Ready to turn these checks into a workflow?

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